Sharo's Pastrami
Sharo's Pastrami wasn't just built to be eaten—it was built to be remembered. With a product this unforgettable, Sharo needed a brand that didn't just show the sandwich—it captured the obsession behind it.
From the earliest concept phases, we partnered closely with the founders to shape every digital and visual touchpoint—from brand identity and storytelling to a fully immersive website experience. Our collaboration began before the first sandwich was sold and continues to grow through five brand evolution phases.
Together, we've built a premium food brand that feels handcrafted, cutting-edge, and built to last, online and off.
We brought Sharo's vision to life by combining high-end branding with immersive 3D technology and custom video production. The core challenge: making a physical, flavorful experience digitally tangible.
To solve this, we created hyperreal 3D models of the sandwiches and developed animated scenes that showcase them dynamic and mouthwatering. Custom video content highlights authenticity, while thoughtful UX design translates the handmade quality of the product into a digital experience that feels equally crafted.
The result is a digital platform that blends cinematic storytelling, technical finesse, and a visual language as bold as the product itself. With scalable architecture and a seamless design system, Sharo's Pastrami is ready for growth—and built to lead in the digital food space.
"The website for Sharo's Pastrami has now been online for almost a year, and the team at hetadev really did a perfect job! From the design, to the ideas, to the implementation—truly outstanding work.
I'm looking forward to our continued collaboration in the future!"
