Alpha Gym Empire
Alpha Gym Empire is more than just a fitness brand—it's a bold statement by German artist and entrepreneur Kollegah.
Built on the principle of returning to the essentials in a world full of distractions, Alpha Gym combines first-class equipment with an atmosphere designed to bring out the very best in every member. Beyond being a gym, it is a scalable franchise model that allows partners to open their own Alpha Gyms under Kollegah's name and vision.
From day one, Alpha Gym needed a brand identity strong enough to carry an entire franchise system while remaining true to Kollegah's uncompromising image.
hetadev delivered a full-service branding package, laying the foundation for Alpha Gym Empire before the first doors even opened. We developed a bold, distinctive corporate identity designed to support a large-scale franchise network, while ensuring perfect alignment with Kollegah's personal brand.
Alongside a custom website, we produced cinematic videography of gym openings to capture and amplify the brand's energy. By combining CI, web development, and videography, we transformed Alpha Gym from an ambitious concept into a powerful franchise-ready brand experience.
